Friday 4 March 2016

DIFFERENT TYPES OF CHANNELS in hybris


                  DIFFERENT TYPES OF CHANNELS

  1. SINGLE CHANNEL
  2. MULTI CHANNEL
  3. CROSS CHANNEL
  4. OMMNI CHANNEL


SINGLE CHANNEL :A single channel can be a unique communication channel, which is for information only, or a unique commerce channel through which goods, services, and information flow from vendor (or manufacturer, distributor) to consumer (or business customer, dealer, distributor). Such a transactional commerce channel, can be online (web site, electronic catalog) or offline (store, printed material)

MULTI CHANNEL : Multi channel is the concept of offering not just one communication or commerce channel to your consumers (or business customers, dealers) but multiple. In order to ensure consistent information like product information, pricing, or promotions in all channels, a single source of truth of product data is mandatory. This is achieved by a Product Information Management System (PIM) that tightly integrates with channel specific applications.

CROSS CHANNEL:campaigns require consistent information not only about products but also about promotions.means here we give offers to attract new customers like now a days e comers web sites  

OMMNI CHANNEL:Physical and digital commerce are converging at an incredible pace —driven by highly connected customers who demand experiences that adapt to their mode of purchasing and shopping. This opens the door for a new imperative known as OmniCommerce means that we are haveing two contents to one product

             now a days apps are become more popular every site giving offers when you login as a app user but the original prize of that product is different we archive this by the ommni channel concept easily


    convert all your websites to hybris to get more benefits

2 comments:

  1. Good explanation about channels... Its useful..

    ReplyDelete
  2. All the best , improves the content with real time examples 👍

    ReplyDelete